July 2009 -Fortune US EDITION
ClimateMinder in Fortune - [PDF] [HTML]

NEW YORK (Fortune) -- Turkish Farmer Mustafa Bacak used to slog through muddy fields, occasionally in pouring rain, to determine the temperature inside his greenhouse. Today he simply checks his cell phone for text messages informing him that the greenhouse's climate needs adjusting. He can tweak the humidity or temperature using his phone or computer, all from the comfort of his home.

Bacak is one of more than 100 farmers using wireless operator Turkcell's network and software to remotely tend their crops. After logging on to Turkcell's Web site, the farmer can set alert conditions. Sensors in the greenhouse monitor the climate and transmit data over the cellular network to the vegetable grower's device of choice. The farmer can text a query for data, or if the soil is too dry, he receives an alert and can text a command to start irrigation.

In addition to the convenience, the system can also translate to better profits. In the past, farmer Kemalettic Aksoy lost around 30% of his 400-ton tomato crop due to frost. By the time he got to the greenhouse to turn up the heat, it was too late for many plants. Now when a text warns him of a frost risk, he can respond right away. He estimates having saved 80,000 Turkish lira (about $51,000) by preventing the spread of viruses from frost, thanks to Turkcell (ClimateMinder).

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